5 Content Repurposing Ideas to Help Boost Your Marketing Efforts

5 Content Repurposing Ideas to Help Boost Your Marketing Efforts

If you’ve embraced the benefits of creating and sharing unique content to boost your website’s ranking on the major search engines, you probably have a decent stockpile of it going by now. The work is never over, of course. It’s crucial to keep churning out fresh, engaging, informative content to remain ahead in the rankings game. It’s also easy to start running out of new ideas. When writer’s block strikes, there’s another way to boost your marketing efforts: repurposing your old content. Whether you turn it into an e-book or create a video with it, reusing your old content is a perfectly legitimate way to enhance your marketing strategy.

content repurposing


Don’t Plagiarize Yourself

First, a quick note: Do not, under any circumstances, copy and paste content that you have on the Internet and use it on a different platform. You could still be penalized by Google or another major search engine for doing so. By “repurposing,” we mean to take the basic concept of your existing content and redesign it to make sense for different platforms. Literally copying your content and making a slideshow with it isn’t going to get you very far. At the same time, coming up with a new idea is often half the battle, so repurposing content is quick, easy and convenient.


Five Content Repurposing Ideas to Get You Started

Are you stumped about how to repurpose your old blog posts, articles and other content? Here are five highly effective ways to do so:

  1. Videos – It’s often possible to quickly create a script for a video from content that you’ve already used. Whether the script is used as a voice-over to other footage or if you read it right into the camera, it will give your company a presence on YouTube and other video-sharing sites, which will increase your company’s online visibility.
  2. Slideshows – You’ve probably seen slideshows and presentations on sites like SlideShare. There’s no reason you can’t create your own presentations from old, informative content. By including intriguing graphics and photos, you can give your old content an exciting new lease on life.
  3. Infographics – While looking through your old content, be on the lookout for posts and articles that contain clear, definitive data and information. Facts and figures can easily be turned into stunning infographics, which tend to be popular to share on social media sites. There are online infographic generators that make short work of the process.
  4. E-Books – Over time, you may have written extensively about one topic or another. Why not pull all of those posts together to create an e-book? You can then offer it as a free download or offer it for sale on a site like Amazon. You’re sure to be surprised by just how easy this is to do.
  5. Images – If you don’t already have a presence on Pinterest or Instagram it’s time you got started. This site is a great way to promote your website through the use of images. You can select images that reflect various topics that you’ve covered before and then link back to old posts and articles.


These are just a few basic ideas to get you started. As long as you don’t literally copy and reuse your old content, you can repurpose it to enhance your company’s online visibility and boost your marketing efforts in a major way.

Photo credit: e g g via photopin cc

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Nick Rink

Managing Director at Smart Local
Nick runs Smart Local from its base in Wimbledon and writes about local search, social media, the mobile web and other online marketing issues affecting small businesses.