Digital marketing for local health and wellbeing services | Smart Local

Digital marketing for health and wellbeing services


Get noticed by local consumers looking for health, beauty and wellbeing services

Make sure you’re seen by local customers with a little help from Smart Local

Read our Guide to Digital Marketing for Local Business here

Local digital marketing will put your health, beauty and wellbeing business on the map – literally.

It makes sure that all your potential customers can find you quickly, easily and make a decision about whether or not to book an appointment.

These methods are all designed to bring more people to your door. Who could say no to that?

Who can benefit from this guide?

Whether you’re teasing curls, fixing teeth, massaging muscles or cracking backs, this guide can help you attract local customers to your premises.

Just about every business within the health, beauty and wellbeing sector can benefit from the local digital marketing techniques explained in the guide, including:

  • Gyms
  • Pilates & Yoga studios
  • Dentists
  • Salons
  • Chiropractors
  • Osteopaths
  • Physiotherapists
  • Acupuncturists

The main techniques are:

Local SEO

Your clients need to be able to find everything they need to know about your business within a couple of clicks. That way they can make an informed decision about whether or not to try your service.

Make sure that information is easily accessible by regularly updating your Google My Business profile, and checking all your third-party citations for both accuracy and consistency.

By fine-tuning your keyword strategy and adding a clever bit of geo-code, your website can start to achieve its rightful place in the local search engine listings. Give it time and you’ll be able to start welcoming all those brand new clients knocking on your door.

Reputation management

Your reputation can make or break your business, so it needs a little bit of TLC.

Firstly, you need to fine tune your service to inspire good reviews all year long, then you can start prodding happy clients to leave reviews on social media, industry review sites, citation comment sections and even your website.

Interact (politely) with people leaving reviews to leave the best impression – it makes a world of difference and shows customers that you care about their experience.

To effectively manage your reputation, you need a top-notch system to back you up. We’ve developed a great one called SmartReviews, but you’ll have to read our guide to find out more.

The goal? A bump in revenue and a stream of great reviews that place you at the forefront of your local healthy and beauty scene.

Content marketing

You may not have thought it, but content marketing can make a huge difference to your sales.

Write informative blog posts about the services you provide, the ailments you treat and even a case study or two of satisfied patients. Add a few pictures to your posts to make sure you get the attention you deserve. This is bound to get more people interested in your brand, and will give your website a boost in the local search results too!

Finally, make sure you share everything you create across your social media platforms to get your content seen far and wide.

Read our digital marketing guide for more details about how to bring local customers through your doors