Digital marketing for local retail businesses | Smart Local

Digital marketing for retail businesses


Bring nearby customers to your store with local digital marketing

Be seen online by local customers with a little help from Smart Local.

Read our Guide to Digital Marketing for Local Business here

Local digital marketing is an essential part of getting found online by potential customers.

This is great for businesses in the retail sector as many consumers choose to research online before purchasing in-store.

Our free guide describes the variety of techniques you can use to get noticed online and generate more visits to your store.

Who can benefit from the guide?

If you are a retailer that relies on local foot-traffic, local digital marketing could really make a difference to your sales figures.

Here are just a few businesses in the retail sector who have benefitted from the techniques explained in this guide:

  • Florists
  • Jewellers
  • Grocery stores
  • Shoe shops
  • Clothes shops
  • Wine shops

The main methods are:

Local SEO

To survive in today’s competitive market, retailers need to have a presence online as well as offline.

It’s no use relying on your physical premises to generate footfall: today’s customer walks down the high street with a smartphone in their hand. You need to make sure they can find you through that phone.

Complete your Google My Business profile, including name, address, phone number, a Google Maps reference and your opening hours, to really make your business easy to find.

To make your business visible to local customers searching online you need to employ a mix of local SEO techniques: location-based keywords, website optimisation and geo-data tags are a great place to start. If you can start appearing for voice search queries, even better.

Reputation management

There are plenty of options out there for your customers: they could visit another store down the street or even order a similar product online from a cheaper source. You need to give customers a reason to experience being in your store. That means building your reputation, so that new local customers want to try out your superior service from themselves.

The first step is of course to make sure your in-store service really is the best it can be – this will give existing customers something they want to talk about to their friends (i.e. new customers!)

Then you can start encouraging your delighted customers to leave reviews on social media, your online citations and even your company website. Always respond to feedback: this will show other local consumers that you have an active and attentive business worth visiting. How good is that?

Read our free guide to discover how local digital marketing can bring new customers to your store