Drive Traffic to Your Website by Spreading Your Content Around the Web

Drive Traffic to Your Website by Spreading Your Content Around the Web

Like most people who use a website to promote a small business, you’re probably well aware of the importance of filling it with fresh, unique, interesting content. Content is king, and that will continue to be the case for as long as people use the Internet. Still, all of the content you create shouldn’t just be posted on your blog or website. Some of it can be repurposed and used elsewhere. You can also create completely new content and spread it around the Internet to drive traffic to your website.

drive traffic to your website

Repurposing Content to Drive Traffic to Your Site

One of the biggest mistakes you can make when using content to promote your website is to cut and paste it around the Internet. If Google detects duplicate content being posted all over the place, your website is likely to be penalized. You could lose whatever gains you’ve made, and your site’s ranking could plummet.

With that being said, there’s nothing wrong with repurposing existing content and using it in fresh and unique ways around the Internet. For example, you could take a blog post from your website and turn it into a video, which you can then post on YouTube. Similarly, you can take content from your website and turn it into a slideshow. It can then be posted on a site like SlideShare, where it will attract an entirely new audience.

The main trick to repurposing and sharing content around the Internet is to make sure that it points back to your website. At the same time, it shouldn’t be blatantly promotional. Make sure that it doesn’t appear to be an advertisement for your company, or it could backfire.


Create Unique Content and Post it Around the Internet

It’s also in your best interests to occasionally create fresh, unique content and post it someplace other than your website. Guest blogging is a prime example. Find a blog that relates to your business or industry in some way. Try to make a connection with the blog owner and see if he or she is interested in exchanging guest blog posts on occasion. Your guest blog posts can point back to your own website or blog, but they shouldn’t promote your brand or business.

Another great idea is to try to land a monthly column with an online magazine or newspaper. Trade industry magazines are a prime example. As with anything else, you can then point back to your website in your author bio. You’ll be amazed by the extra traffic that these simple measures will generate for your website.


Find Entirely New Audiences

Once your content has appeared on another site or has been repurposed for different platforms, make sure to share it with the world. This is precisely what social media is intended for, so post links to your content to share with your fans and followers. You can also promote your content on your own blog or website. This is just one more way in which you can put fresh, unique content to work for your business.

Photo credit: ninacoco via photopin cc

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Nick Rink

Managing Director at Smart Local
Nick runs Smart Local from its base in Wimbledon and writes about local search, social media, the mobile web and other online marketing issues affecting small businesses.