Why Guest Blogging is Still Important for Local Business

Why Guest Blogging is Still Important for Local Business

guest blogging for local business

There’s been a lot of buzz lately about guest blogging and whether it still has a place in online marketing. For a long time, guest blogging was considered to be one of the best ways to build relevant, high-authority backlinks. Not surprisingly, the strategy was taken to extreme lengths by many, which resulted in countless poorly written, uninspired guest posts that were solely designed to build new incoming links for the bloggers who wrote them. Guest blogging isn’t such an effective way to develop backlinks anymore, but when done right it still has a valuable place in any online marketing strategy.


Quality Content and Effective Marketing

More than ever, the best way to effectively market a business or brand online is by developing informative, unique, interesting content. In other words, the focus should be on creating high-quality content that people actually want to read. This rule applies just as much to guest blogging as it does to anything else. In fact, guest blogging is a terrific way to share exceptional content with a wider audience. The trick is writing it for the sole purpose of educating and enlightening those who read it rather than so you can slap a link to your website at the end.


Build Relationships with Guest Blogging

One of the top benefits of writing guest blogs is that it allows you to broaden your horizons so that you can build relationships with others in your industry. In doing that, you more effectively establish yourself as an authority, which helps to enhance the visibility of your company online. Think of your guest blogs as seeds that you’re planting all over the Internet. They may not instantly bloom into links that raise your Google ranking, but they can quite easily develop and grow into relationships that will serve your business well for a long time to come.

Links Still Matter Too

All of this isn’t to say that your guest blogs shouldn’t include links to your website at all. Quite the contrary. The point is that the link shouldn’t be the point. It will still be there, and it can still drive referral traffic to your website. However, it’s more likely to go a lot further when the post itself is useful, interesting or otherwise of value for the intended audience. Those who read it are more likely to share it with others, which will send your content to all kinds of new places. Wherever it goes, it will act as a powerful branding tool.


Share Your Knowledge and Insight while Effectively Marketing Your Business

Improving the online visibility of your local business should be a top priority, and guest blogging is one of the best ways to make it happen. When you write a guest blog, make the focus on delivering high-quality content to your readers. Remember that your name and the name of your business will be included on the post, so the quality of your content is a reflection of the quality of your company. Keep in mind that your guest blogs shouldn’t be overtly salesy. They’re powerful marketing tools, to be sure, but they shouldn’t blatantly promote your company. Sharing content that’s useful, compelling and memorable is a lot more effective. Because you’ll be writing about what you know, generating these posts should also be easier than you think!

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Nick Rink

Managing Director at Smart Local
Nick runs Smart Local from its base in Wimbledon and writes about local search, social media, the mobile web and other online marketing issues affecting small businesses.