Local Search Audit
If you’re looking to improve your business’s performance and visibility in local search then our in-depth local search audit is the perfect place to start. It analyses all the basic elements of your current local search marketing then combines the results in a readily accessible and easy to view online dashboard. The main four elements are
- Rankings – this looks at a handful of basic keywords and shows exactly where you currently appear on Google
- Local listings – this searches for and reports on all the local directory listings (citations) for your business
- Reviews – finds and tracks online reviews for your business across a number of different sites
- Website optimisation – a full analysis of your website and how well it is optimised for local search
The audit provides a review of your local online presence and helps to pinpoint areas that need to be worked on. We’ll provide you with a full local search report and will schedule a follow up phone consultation to go through the results with you. Armed with this fresh information you’ll be in a better position to take steps towards improving your local online visibility, generating new leads and gaining new customers.
Your Local Search Marketing Audit
We focus on 4 key areas that are the cornerstone for your local success – search ranking, local citations, reviews and your website.
The initial part of your local SEO assessment is to run a report showing how you rank on Google. We look at a handful of the basic keywords that people are typing in to the search engine when looking for the products and services you provide. This sets the benchmark and will give an indication of how much work will need to be done.
Citations are mentions of your business anywhere on the web and they are an important building block for local SEO. They help Google verify your business details and are also often found by your target customers.
Our review of your existing local citations will highlight both the accuracy and quantity of your existing citations. We also take a look at how many your competitors have and how many additional potential citation sources are available for you.
Reviews and Reputation
Your online reputation is a vital part of your online presence. This part of the report analyses up to 18 different websites, including Google, Facebook and Yell, collecting any reviews there for your business.
The most important piece of online property that you own, we’ll analyse your website and show you the basic elements that will help with your local SEO success. We’ll also point out anything that’s missing so you can make the necessary changes to ensure that your site is attracting relevant, local traffic.
You’ll get tips on the best tools for researching keywords, along with a few choice keywords to get you started. We’ll give you suggestions on improving the optimisation of your Google My Business listing and, of course, your website. In addition we will advise you on what work needs to be done in building more local citations and enhancing your reputation with more positive reviews.
Local SEO can be quite complex, but the report will help you through the basic elements. The aim is to shine a light on the areas that require improvement and provide you with information so that you are better able to choose whether to do it yourself or hire a local digital marketing company.
How can I get a Local Search Audit for my business?
Simple. Just request your report by clicking on the button below and completing the short form. We’ll get started straight away and you should expect to receive an email with a link to your report within 48 hours.