Local SEO is a key part of bringing local customers through your doors.
Choosing the right keywords, adding a clever bit of geo-code and making sure your business is visible on all local directories will bump you up the search rankings and encourage more local visitors to go to your site. But why do you need to do this? Let’s find out:
Why does your business need local SEO?
We all know that most customers will find you through a search engine (let’s face it, probably Google). To make sure your company is found before any of your competitors, your site must be higher up in the search rankings.
A whopping 95% of all search traffic goes to page one, so your business needs to be up there with the top dogs if you hope to be found by local customers.
But how do you get there? You could pay for Google Ad Space, but that’s expensive, doesn’t guarantee results and does nothing to improve your organic search rating. Basically you’ll be dependent on paid advertising – not a great position for local businesses to be in, especially if Google hikes the price of your ads.
Alternatively, you could talk to us about local SEO and find out the best ways to push your business to the top AND deliver results!
What do your local customers want?
Your customers are looking for a quick and simple answer to their query. They want the information they need to make a decision straight away in that moment, and they want you to be right on their doorstep. That’s where local SEO comes in.
Usually, a potential customer will search for a service and a location. Your business needs to be returned high up in the results for that query. It really is that simple.
By designing a local SEO service strategy uniquely for your business, we at Smart Local can help you see an improvement in your local search rankings within a number of weeks!
Don’t believe us? Check out our case studies to see how we helped other businesses around the UK.
How can we help you with Local SEO?
We use the latest local SEO techniques (and a bit of digital marketing know-how) to improve your local SEO score. This means anyone who looks for your services in your area will find you at the top of their search results.
Here are just a few examples of how we do it:
Local SEO audit and keyword research
At Smart Local we like to know what we’re dealing with before we dive in, so we’ll run a full local SEO analysis on your entire online presence. This includes:
- Your website
- Google My Business listing
- Local directory listings
- Social media profiles
We’ll then take a look at your existing keywords, add few more in and optimise them to attract local searches.
All this will give us a great basis for what happens next …
Local optimisation of your website
If your website needs any technical tweaks after the audit, we’ll jump right in.
At this stage we’re looking to build a solid foundation that means you’ll get the maximum benefit from all the work that comes later.
We’ll make sure your site loads quickly and operates smoothly – even on mobile! Then we’ll start addressing the content itself.
To make sure you’re content is sending the right signal to the folks at Google, we’ll optimise all your content according to the keywords we discovered earlier.
We’ll add in some specific location based code for good measure, making it easier for the search engines to identify exactly what you do and where your business actually is!
Local citation and link building
Once your website’s back in shape, we can get to work on sorting links and citations for your websites.
Local citations on websites like Yell.com tell search engines about your business name and contact details, while local links prove your site’s local relevance and quality. The more you have of both, the higher you’ll go up the local search results!
We research, analyse, build and monitor this process for you so you don’t have to do anything except enjoy your increase in leads.
To make things easy to track, we’ll send you a monthly report of our progress.
Local SEO services
Add a sprinkling of social media and top-quality content and you’ll have a local online presence to be reckoned with!
All together this will mean increased website traffic, more customers and a larger profit. Who could say no to that?
If you think your business could do with a little local SEO help, get in touch today!