Reputation management for local business

 

First impressions are important but tough to get right. And maintaining your good reputation is even harder!

To maintain a good reputation, you must stay on top of all your online platforms – even the ones you don’t own, like public review sites where your business could be receiving ratings.

Let’s face it – everybody’s afraid of a bad online review. But with a proper reputation management system (that includes a clever little platform like Smart Reviews) in place, they don’t need to be the be-all and end-all they once were. And that’s where Smart Local can step in to help!

Why does your business need reputation management?

Businesses rely on their reputations. It what brings people through the door (or sends them running) after all.

That’s why you should make the effort to hone your online presence into the best representation of your company as possible.

One bad review could be all it takes to turn prospective customers away, so you need to find a way to keep control of what is said about you online.

Keeping on top of it all can be a struggle, so we’ll manage it for you! We’ll even encourage your customers to write positive comments about you online, while discussing any negative feedback in private!

Get more reviews for your business

What do your local customers want?

Customers care about reputation. They want to be able to trust their provider and rely on them to get the job done. This is why managing your reputation is so important – it’s what makes you stand out from other local businesses!

So, how do you achieve a positive online reputation? By deploying a mix of top-notch reviews, customer interaction and some industry know-how of course!

How does Smart Local reputation management work?

We’re dedicated to improving your overall brand reputation and aim to present the best version of your company at all times.

We’ve been in the game for a while, so we know how to handle local customers once they’ve come through your door.

Here are just a few ways we can help improve your business’ reputation:

Identify key review sites for your business

The Field of Dreams “build it and they will come” mantra won’t work here. You need to be where your customers are looking.

Through research into your business and a touch of industry experience, we’ll identify the key review sites for your industry, and make sure you have a compelling profile on each of them.

Get more reviews for your business

We’ve been in the business for a while, so we’ve become experts in persuading people to leave positive feedback. We’ll help you to do the same.

We’ll streamline your process and adjust your online media to point out where you can leave reviews. Then we’ll canvas existing customers, select those likely to leave good feedback and then nudge them in the right direction.

Which leads us to …

Smart Reviews

We’re very proud of this piece of tech – it basically puts all of your review-generating efforts on auto-pilot!

Through the easily accessible landing page (with a fully customised URL to suit your brand), your customers can be sent directly to review sites they’ll want to use. There are even links to your social media pages, so people can leave feedback there too.

screenshot of the Smart Reviews dashboard

 

Reviews can be submitted on any device – even mobile. And we’ll give you a free QR code to use offline too. If you make menus, cards or any other marketing material, we’ve got you covered!

Every time a review is left, you’ll get a notification straight away. That way you can thank customers who leave positive reviews and address issues put forward by less happy chaps.

Smart Reviews also tries to divert customers who seem to be leaving a bad review by suggesting they contact you in private. Much better than having a negative review for the whole internet to see!

Get more reviews for your business

Consultancy

We’re here to offer a helping hand when it comes to reputation management. We have some great advice on handling customer interactions, including not-so-good reviews.

Ignoring bad feedback can cause serious damage to your reputation, so we will help you nip it in the bud, whether this occurs on review sites or your social media pages.

With a little help from the Smart Local team, your company will shine in a much more positive light and stand out from your local competitors.

To find out how Smart Local can help you improve your reputation, get in touch today!